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NEUROAKQUISE® RESEARCH
Neuroakquise® Research
What helps us explain complex topics and have better conversations? Here we review relevant findings from our Neuroakquise® Research Brief: in plain language, with original sources and a practical link to sales. Each edition distinguishes what the research tested from the applications we draw from it.
7 editionsIn date order · latest edition first
- Latest insights on handling resistanceA clear refusal and an indefinite “later” call for different responses. Analysis of real B2B cold calls makes these patterns visible.Read
- Latest insights on clear conversation without pressureA new meta-analysis examines when directive language creates resistance. For sales, the practical question is how to combine direction, reasons and freedom of choice.Read
- Latest insights on mental preparation and breathing routinesEmotion regulation can be practised. Individual exercises still need to be assessed in terms of context, duration and measured effects.Read
- Latest insights on recommendations, listening and trainingClear reasons, room to answer and repeated practice: three studies offer useful ideas while showing the limits of simple conversation recipes.Read
- Latest insights on conversation language and AI trainingLanguage that welcomes another perspective and targeted feedback offer training ideas. Their value in B2B sales still needs careful practical testing.Read
- Latest insights on open questions and focused preparationNew research examines how questions uncover information and how preparation relates to attention. The conversation context remains essential.Read
- Latest insights on freedom of choice and reliable evidenceEffective conversation needs a sound basis. The first research brief critically assesses pressure language and common social-priming claims.Read