NEUROAKQUISE® RESEARCH

Latest insights on handling resistance

A clear refusal and an indefinite “later” call for different responses. Analysis of real B2B cold calls makes these patterns visible.

Recognise blocks and stalls

Humă and Stokoe examined 159 real B2B cold calls. They distinguish blocks that resist an appointment from stalls that postpone arranging one. A request for information can therefore signal something different from an explicit refusal.

For sales practice: In coaching, classify the pattern first. For a stall, clarify a concrete next step; respect a clear refusal.

Evidence and limitations: A practice-based conversation analysis, not an experiment comparing responses. It does not establish that a particular response increases appointments.