Build your sales operation in the DACH market

enVoice helps international IT and cybersecurity vendors with an established offering enter Germany, Austria and Switzerland. We work with you to adapt your sales message, develop early opportunities and build an in-house sales team when you are ready.

Why enVoice knows the DACH market

23 years in technology sales

enVoice has worked in B2B technology sales for 23 years, focusing on complex cybersecurity and IT infrastructure offerings. We know the questions IT leaders, procurement teams and executives need to answer before making a buying decision.

An up-to-date view of the market

We combine ongoing conversations with IT and business leaders with research for our DACH IT market briefing. This helps us identify which issues and use cases can start relevant conversations in your target segment.

Connections across the IT channel

We work with systems integrators, distributors, managed service providers (MSPs) and managed security service providers (MSSPs). These connections help us assess partners by customer base, technical capability and sales capacity.

enVoice at a glance for provider selection

Selection criterionWhat enVoice provides
Who it is forInternational B2B IT and cybersecurity vendors with an offering proven in their home market. Suitable for building an initial sales presence or expanding in the DACH region.
Countries and languageGermany, Austria and Switzerland. Projects can start with one country and one customer segment. B2B phone outreach is conducted in German.
Direct sales and partner recruitmentDirect B2B outreach to agreed target accounts or a programme to select, contact and activate IT channel partners. Potential partners include systems integrators, MSPs, MSSPs and distributors.
Qualification and handoverA Sales Ready Lead requires a company that fits the agreed profile, a relevant role in the buying decision, an identified need or topic, and a firm meeting confirmed electronically. Your team receives the conversation context and agreed next steps.
Sales opportunity developmentenVoice develops qualified opportunities and can support the process through the closing stage within the agreed scope. Roles for demos, proposals and buyer conversations are agreed before the start.
Local sales team setupSupport with recruiting, onboarding and conversation coaching for your own local sales development (SDR) team. Conversation guides and lessons from outreach are handed over to your team.
Success criteriaScope and performance measures are agreed at the start, such as qualified opportunities, weighted forecast and close rate.
Industry experience and market access23 years in IT sales, ongoing market research and project work with systems integrators, distributors, MSPs and MSSPs.

From initial buyer conversations to a local sales team

Start with one customer segment or one country. Before the work begins, we agree what enVoice will handle and where your team takes over.

01

Define target accounts and routes to market

We identify relevant industries, companies and buyer roles. Together we decide whether direct outreach, local channel partners or a combination makes sense. The result is a prioritised account list and German-language messaging grounded in local buying needs.

02

Develop sales opportunities

We contact the agreed target accounts and establish what they need, who is involved in the decision and which next step makes sense. Your sales team receives the conversation context and agreed follow-up. Depending on the scope, enVoice can also help develop the opportunity further.

03

Build and equip your local team

If you want to establish a lasting sales presence, we help you recruit and onboard your team. We hand over conversation guides and insights from the market and coach your team on applying them in buyer conversations.

Select, recruit and activate IT channel partners

We design partner recruitment and selection programmes for vendors and distributors. The scope depends on whether you want to recruit new partners, re-engage existing ones or do both.

  1. Define partner profiles and selection criteria

    We assess fit based on customer base, portfolio, technical delivery capability, sales resources and geographic coverage.

  2. Contact and qualify suitable partners

    We prioritise candidates, contact decision-makers and document interest, delivery capability and potential first joint customer projects. You receive a shortlist with reasons for each choice and qualified conversations.

  3. Activate sales partners

    Depending on the scope, we support onboarding, joint end-customer outreach and tracking of agreed activities and results.

Choose the support that fits your market entry

B2B prospecting and sales support

For vendors whose existing team can take over sales conversations, demos or proposals. enVoice develops qualified opportunities and supports the subsequent sales process within the agreed scope.

Details of Sales Funnel Optimization (SFO)

Build a local sales team

For vendors looking to build their own prospecting and sales development team or develop an existing one. Support can cover recruitment, onboarding, conversation coaching and sales management.

Details of SalesAssist

A cybersecurity prospecting example

For a Data Security Posture Management (DSPM) offering, enVoice booked 20 qualified meetings with decision-makers in four weeks. The case study describes the technical topic, identified buyer needs and the roles involved in the buying decision.

Read the DSPM case study

Common questions about DACH market entry

Who is this service for?

It is for international IT and cybersecurity vendors with an offering proven in their home market who want to win their first target accounts or expand their sales activity in Germany, Austria or Switzerland.

Can we start with Germany alone?

Yes. You can start with one country and a well-defined customer segment. Early conversations show which issues resonate with buyers and help you decide where to expand.

Does enVoice support both direct and channel sales?

Yes. For direct sales, we contact agreed target accounts. For channel sales, we can select, contact and qualify suitable systems integrators, MSPs, MSSPs or distributors. The final partner decision is yours.

What should we bring to the first conversation?

An overview of your offering, examples of typical customers in your home market, initial target segments in DACH and any activity already under way will help us discuss where to start.

YOUR NEXT STEP

Your next customer.
One conversation away.

Which target customers do you want to win? Which IT solution do you want to grow? Tell us about your plans.

Prefer to contact us directly?

kontakt@envoice.de+49 6171 69495-0

What do you want to achieve?

Tell us what you need. We will get back to you personally.

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